Ideal Properties Group in the News
9/1/2010 | Source: "Mann Report Retail"
Out With Bad Economy, In With Entrepreneurial Spirit
"Consumer confidence is still in the gutter... Forget about getting a small business loan for a retail store. Times are tough. There is really no argument. However, if capitalism has taught us anything, it is that there has got to be somebody making money when the chips are down..."
8/16/2010 | Source: "Park Slope Chamber of Commerce"
Shop Seventh - Ideal Properties
"Seventh Avenue is the place to be if you are in the market for a new home in Park Slope, Brooklyn. Our friends at Ideal Properties Group (78 7th Avenue) are a growing, independent real estate brokerage company focusing on residential rentals and commercial leasing projects in brownstone Brooklyn. We’re a fan because they support local environmental initiatives and because they are committed to Park Slope..."
7/27/2010 | Source: "Brooklyn Daily Eagle"
Ideal Properties Group Expands to Cobble Hill
"Ideal Properties Group, a residential and commercial leasing brokerage company, reports the opening of a third office in Brooklyn. The new location, at 232 Court St., is a 2,200-square-foot space on the ground floor of a landmarked brick building at the corner of Baltic Street, and will include a training and recruiting facility. The company’s other offices are at 78 Seventh Ave. and 462 Third Ave..."
7/13/2010 | Source: "Real Estate BisNow"
"Ideal Properties Group opened its third office in Brooklyn, a 2k SF space at 232 Court St in Cobble Hill..."
7/12/2010 | Source: "Cobble Hill Blog"
New Neighbor: Ideal Properties Group
"Ideal Properties Group has opened an office at 232 Court Street. The realtor has offices in Gowanus and Park Slope as well..."
7/12/2010 | Source: "The Real Deal"
Brownstone Brooklyn Brokerage Expands
"Ideal Properties Group, the residential rental and commercial leasing brokerage focusing on brownstone Brooklyn, has opened its third office in the borough at 232 Court Street near Baltic Street in Cobble Hill. The new office, a 2,200-square-foot ground-floor space in a landmarked building, is Ideal's third in its three-year run..."
6/6/2010 | Source: "The Real Deal"
6/1/2010 | Source: "Brooklyn Parent"
Considering a Move? Here's a primer for dipping into the real estate market with family in tow
"By Kaitlin Ahern - Summer is a notoriously busy time for real estate... Relocating a family can be tough enough, but one of the trickiest aspects of moving, says Jennifer Rhodes, a licensed sales person for the Brooklyn-based Ideal Properties Group, is getting the timing right between buying and selling..."
5/27/2010 | Source: "AM New York"
City Living: Industry, art mix in B'klyn
"By Della Hasselle — Gowanus was the site of the first settlement by Dutch Farmers in what is now Brooklyn in 1636.... Real estate to rent: $2,150, a three bedroom brownstone apartment on 19th Street between Third and Fourth Avenues... Contact: Ideal Properties Group, 462 Third Ave."
5/1/2010 | Source: "Mann Report Retail"
A Dash of Retail, A Pinch of Landlord And A Smidgen Of Tenant: Justin Dower
"We could agonize over distressed retail assets, we could reflect on delinquent loans, we could ponder downward spirals, we could moan over bank takeovers and foreclosures. Or we could roll up our sleeves and stop whining..."
4/28/2010 | Source: "Real Estate Weekly"
"Ideal Properties Group announced the following transactions: ... Park Slope Veterinary Clinic leased a 2,500 s/f storefront at 639 Fourth Avenue in Park Slope for a 15-year term with a 5-year renewal option. Justin Dower brokered the lease..."
4/15/2010 | Source: "New York Post"
Just sold! The latest info about recent sales — in your back yard and beyond
"Brooklyn, NY — SOUTH SLOPE $249,000 468 17th St.... Brokers: Brad Einhorn, Ideal Properties Group and Jim Winters, The Corcoran Group"
4/1/2010 | Source: "Time Out New York"
"By Jolie Ruben — The apartment... is a fantastic deal: Located on the same block as the Classon G train, it has great light, a huge eat-in kitchen, an enormous bathroom with a tub, hardwood floors in the lofty living room and an average-size bedroom. The 19th-century building has a carriage house in the back that can be viewed from the kitchen and bathroom windows..."
3/31/2010 | Source: "New York Times"
"By Rosalie R. Radomsky —... 22 Waverly Avenue (between Park and Flushing Avenues) ... A wholesale mattress company has signed a five-year lease for this 4,000-square-foot one-story warehouse... Broker: Robert Caccomo, Ideal Properties Group"
3/24/2010 | Source: "Real Estate Journal"
Ideal Properties brokers four leases totaling 9,000 s/f in Brooklyn
"Brooklyn, NY — Ideal Properties Group LLC has completed four leases totaling 9,000 s/f. The broker represented both landlords and tenants in all of the following leases:
* Robert Caccomo of Ideal brokered the lease of a 4,000 s/f warehouse at 22 Waverly Ave.in the Navy Yards area of Clinton Hill. Vega Enterprises leased the space for..."
3/1/2010 | Source: "Mann Report Retail"
Between Two Worlds: Taking on Retail Tenants and Landlords: Jennifer Rhodes
"... In a weakened economy, Downtown Brooklyn's leasing market is affected by retailers who find risk equally unappetizing. Rhodes' knowledge not only further solidifies her remarkable success in the industry, but helps restore confidence in the retail opportunities in the area...
Acutely aware of small businesses' inherent strengths and fragilities - rising rents and inability to financially cope during recession being their biggest enemies - Rhodes diligently explores solutions that will prevent the recession from taking a roll on a nascent business or its landlord..."
2/11/2010 | Source: "Brooklyn Daily Eagle"
Brooklyn Space | Leases Signed, Spaces Filled by Ideal Properties
"BROOKLYN — Ideal Properties Group of Brooklyn reports the completion of three leases recently in Brooklyn totaling 11,120 square feet... 257 Grand St., Williamsburg. Maria Sartori-Spencer brokered the lease of a 2,700-square-foot corner storefront to shipping and mailing expert Sandbox, which was adding another location to its list of Brooklyn stores..."
1/8/2010 | Source: "Park Slope Courier"
Brownstone Rental Market Picks Up
"... Brownstone Brooklyn maintains its "magnetism" in part because of the type and scarcity of inventory, but also because local landlords are less likely than large corporate property owners to offer concessions and price cuts, keeping a particular neighborhood's patina intact..."
1/6/2010 | Source: "The Real Deal"
Brooklyn brokerage says 2009 rental market ends with a bang
By Amy Tennery — "At a time when most rental brokers in Brooklyn were girding their loins and praying for a springtime uptick in activity, one firm says it ended 2009 with a big demand for rental units, albeit with lower than average rents.
Ideal Properties, a two-year old Brooklyn-based residential sales and rental firm, described its rental performance as "stronger than strong" during the last two months of 2009, in a year-end report (see full report below).
Meanwhile, the borough's rental developments have been on rocky ground, with high-profile buildings like the Brooklyner, a 51-story behemoth that boasts the title of tallest building in Brooklyn, slashing prices. At last count, the Brooklyner had slashed its rates by almost 29 percent."
1/5/2010 | Source: "Courier Life Publications"
Brooklyn brownstone rental market awakens
By Gary Buiso — "Brooklyn’s brownstone rental market began 2009 as a lamb, but left as a lion, according to a recently released report. The study, by the borough-based Ideal Properties Group, found that overall, the rental market has proved to be resilient —despite deteriorating conditions that date back to 2008. As the temperature dropped, rental activity increased markedly..."
12/22/2009 | Source: "Real Estate Journal"
Ideal Properties Group arranges four Brooklyn leases totaling 10,052 s/f
Ideal Properties Group LLC has completed four leases totaling 11,120 s/f. The broker represented both landlords and tenants in all of the the following leases: - Maria Sartori-Spencer of Ideal Properties brokered the lease of a 2,700 s/f corner storefront at 257 Grand St. in Williamsburg. Shipping and mailing expert Sandbox added another location to its list of area offices. Sandbox inked a five-year lease, with two options for five additional years each...
12/2/2009 | Source: "Real Estate Weekly"
Ideal Properties Group has completed four leases totaling 11,120 s/f. The broker represented both landlords and tenants in all of the following leases:
* Maria Sartori-Spencer brokered the lease of a 2,700 s/f corner storefront at 257 Grand Street in Williamsburg..."
11/30/2009 | Source: "Real Estate BisNow"
"... Ideal Properties Group exclusively brokered four outer-borough leases totaling 11.1k SF: Aesthetic Movement’s five-year, 7.3k-SF lease at 9 35th Ave in Long Island City (broker: Maria Sartori-Spencer)..."
10/8/2009 | Source: "Time Out New York"
Apartments 2009: Rentable ex-condos
By Nicole Dixon — ... After watching other new condo sales go nowhere, the developer placed all of the units on the rental market immediately after the building’s completion in early 2008. Since there are no plans to restructure and sell the apartments when the market recovers, renters can be confident about their ability to renew their lease..."
10/8/2009 | Source: "Time Out New York"
Apartments 2009: Seven luxe options, now available for (relatively affordable) rent
By Nicole Dixon — Your new apartment: How can you nab a deal in 2009? Inside, the tools you need, starting with seven luxe condos, now available for (relatively affordable) rent... The apartments available now [at The Clermont] are "second-generation rentals"... the upside is that a brisk rentals business signals a healthily financed building..."
10/1/2009 | Source: "Mann Report"
Helping Disheartened Developers Revive Their Projects: Lea Zawatski
"... With the slowing of the borough's sales market, Zawatski re-focused her burgeoning brokerage business to residential rentals and found developers were in need of real estate professionals capable of assisting them in transitioning from ailing condominium projects to successful rental ventures.
Before long, Zawatski realized that she possessed knowledge, skills, and competence required to offer many a disheartened developer just what the taxing economic times called for: the chance to infuse their financially weakened project with income, the chance to generate revenue and transform their project from a stale sales listing... into what the projects were originally built to be: successful business endeavors..."
9/18/2009 | Source: "Daily News"
By Lynne Miller — ... Renters are “abandoning” fringe neighborhoods such as Sunset Park, Clinton Hill and Crown Heights and looking for apartments in more established areas, said Aleksandra Scepanovic, managing director at Ideal, where agents close more than 500 apartment deals a month during the rental season, which normally begins in mid-May and runs through September.
One renter, on a mission to find a garden apartment in the rear of a building, had to have a working, not a decorative, fireplace and the apartment could only be located within a fairly narrow section of the north slope, where most streets have names, not numbers.
“People are getting better deals in the prime neighborhoods,” Scepanovic said. “Our activity has quadrupled. There’s immense activity in the hot neighborhoods — Boerum Hill, Cobble Hill, DUMBO and Park Slope.”...
9/15/2009 | Source: "Brooklyn Daily Eagle"
Brooklyn Space | Available Retail, Commercial Space Update
"BROOKLYN — Ideal Properties Group, based in Brooklyn, reports the successful completion of four leases recently and represented both the landlord and tenant in each of them... 298 Bond St., Boerum Hill. Maria Sartori-Spencer brokered a five-year lease of this 2,400-square-foot storefront for Sculptured Flame Inc. The site will be used as a web design school...."
9/11/2009 | Source: "Brownstoner"
StreetLevel: Home Furnishings Store for the South Slope
... Word comes via Ideal Properties Group that a home furnishings store called Homebody is scheduled to open in the small space next to Vespa Salon in early November. The storefront was previously leased by the short-lived boutique Closet Couture...
9/2/2009 | Source: "Real Estate Weekly"
Ideal Properties Group LLC announced the following transactions:
* Jennifer Rhodes brokered the three-year lease of a 450 s/f storefront at 449 7th Avenue in Park Slope. The space was leased by Homebody Boutique..."
9/1/2009 | Source: "Mann Report: Residential"
Residential Round-up: Martine Shandles, Ideal Properties Group
... What is your secret weapon for sealing a deal? — I can't really share that! :) My arsenal truly varies from one deal to another. It's critically important to precisely understand your clients' needs, but for the most part being personable, specific, persistent, and having a positive attitude have been a thoroughline for me...
9/1/2009 | Source: "Mann Report"
The Features: An Ideal Career in Real Estate
... At present, Scepanovic and her team represent in excess of 400 commercial properties - a pool of nearly 980,000 square feet of leasing opportunities - in South Brooklyn's most desirable pockets of commercial activity. The team's efforts at bringing together businesses with property owners are further supported by a skilled in-house research group, initiated by Scepanovic's conviction that commercial real estate leasing is indivisible from research and a thorough understanding of clients' needs and interests. The research team that surrounds and enhances Scepanovic's leasing activities focuses on pricing and vacancy trends in the geographic areas of her team's expertise.
Scepanovic is dedicated to fostering sustainable business practices and is involved in community activism..."
8/3/2009 | Source: "Brooklyn Daily Eagle"
4 Leases Signed by Ideal Properties Group: Gowanus, Fort Greene, Boerum Hill, Sunset Park
BROOKLYN — Ideal Properties Group reports it has completed four leases recently and represented both the landlord and the tenant in each of them.
Following are descriptions of the four sites:
• 298 Bond St., Boerum Hill. Maria Sartori-Spencer brokered a five-year lease of this 2,400-square-foot storefront....
7/22/2009 | Source: "Real Estate Weekly"
Ideal Properties Group LLC announced the following transactions:
* A 2,400 s/f storefront at 298 Bond Street in Boerum Hill for five years for Sculptured Flame Inc, to be used as a web design school. Maria Sartori-Spencer repped both sides..."
7/21/2009 | Source: "Brownstoner"
StreetLevel: Abilene Folks Opening a Bar on 3rd Avenue
A bar is slated to open next spring in a former karate school space on 3rd Avenue between 13th an 14th streets. The biz is a spin-off of Abilene, the Carroll Gardens bar on Court Street, according to Ideal Properties Group...
7/14/2009 | Source: "The Real Deal"
"...Sculptured Flame has signed a five-year lease for a 2,400-square-foot space at 298 Bond Street in Boerum Hill, according to a press release from Ideal Properties Group, the broker on both sides of the deal. The unit will be used for a Web design school..."
6/15/2009 | Source: "Brooklyn Daily Eagle"
GOWANUS — Some news is good news. Brooklyn-based Ideal Properties Group reports brokering several leases in recent months, primarily in the Park Slope/Gowanus area.
If that isn’t good news enough, one of the new lessees could well be Brooklyn’s first “green” takeout restaurant, meaning it will have Green Restaurant Association certification.
The site, at 163 8th St. in Gowanus, a 2,500-square-foot space, will house a green take-out restaurant expected to be named Michael & Ping’s Modern Chinese Take-Out. A Manhattan and Park Slope restaurateur signed the 10-year lease for the space and will hire a LEED-certified architect to design it...
6/10/2009 | Source: "Real Estate Weekly"
Ideal Properties Group LLC announced the following leases:
* A 1,000 s/f storefront at 81 19th Street in Gowanus leased by PrettyProps, set designers for the photography industry. PrettyProps signed a five-year lease..."
5/20/2009 | Source: "New York Press"
By Jake Englander — "Just west of Fourth Avenue’s long-shuttered Brooklyn Tile Supply Corp., along the shores of the Gowanus Canal sits a neighborhood that seems to be waking from its grimy, industrial slumber...
But proximity to the hip, moneyed clientele of the surrounding areas (not to mention the promise of cheap rent) has lured a variety of new businesses to the area. “You get a good bang for your buck out here,” claims Erik Serras of Ideal Properties Group, who handles transactions for new commercial ventures on and around Third Avenue..."
5/8/2009 | Source: "The New York Times"
By Michael M. Grynbaum — "ANDREW BAISLEY described himself as a “cheerleader for Brooklyn”...
In the first three months of the year, one-bedroom rents in Manhattan fell 6.7 percent compared with the previous year, while Brooklyn one-bedrooms dropped just 3.2 percent, according to data from Citi Habitats and Ideal Properties Group, both brokerage firms. Other reports show some Manhattan rents down by 10 percent from a year ago..."
5/1/2009 | Source: "The Real Deal"
"280 Douglass Street, 18,000 s/f leased, Brooklyn Boulders LLC, brokered by Maria Sartori-Spencer, Ideal Properties Group..."
4/29/2009 | Source: "Brokers Weekly"
By Linda Barr O'Flanagan — "... The Folks at Ideal Properties Group in Brooklyn really got into the spirit of things when we asked them to pick the best player. Managing director Aleksandra Scepanovic told us, "Our office went back and forth between Cal Ripken, Jr. and Alan Trammel. The go-getter type of our crew sided with Alan Trammel, and after a series of swift verbal flare-ups, Trammel won..."
4/21/2009 | Source: "F***ed in Park Slope"
Block-Off! 7th Ave [btwn President and Union] VS. 7th Ave [btwn Union and Berkeley]
By PAROWPYRO — "... At the end of the block there’s another realtor, Ideal Properties Group. They have two slightly-funny commercials on their website, both which hinge on the humor of bodily fluids & are on Youtube, so they’re hip to what the kids are into..."
4/14/2009 | Source: "Real Estate Journal"
Ideal Properties brokers four leases totaling 10,052 s/f
Ideal Properties Group LLC has completed four leases totaling 10,052 s/f. The broker represented both landlords and tenants in all of the following leases: - A 700 s/f storefront at 453 7th Avenue in Park Slope leased by m.a.e...
4/1/2009 | Source: "Real Estate Weekly"
"Ideal Properties Group announced the following leases totaling 10,052 s/f. The broker represented both landlords and tenants in all transactions: - A 700 s/f storefront at 453 7th Avenue in Park Slope leased by m.a.e., a high-end vintage clothing and shoe store..."
2/28/2009 | Source: "The Real Deal"
Apartment hunting on the iPhone
By Gabby Warshawer — "... While none of the city's major brokerages have iPhone apps, several firms have made their Web sites iPhone-compatible in recent months. Last month, for example, The Real Deal reported that Brooklyn-based Ideal Properties Group launched a Web site specifically for viewing on Apple's iPhone. Others say it's only a matter of time before iPhone applications become commonplace on New York's real estate scene..."
2/27/2009 | Source: "The Real Deal"
Manhattan rent declines beat boroughs
By Candace Taylor — "..... Aleksandra Scepanovic, managing director of Ideal Properties, said many of her Brooklyn clients work in design and other non-finance fields. "We're not talking about the standard Wall Street guy," she said.
Another reason is limited supply. Brooklyn Heights, for example, has gained popularity in recent years for its picturesque brick townhouses, Italianate brownstones and skyline views from the promenade..."
2/5/2009 | Source: "Brooklyn Daily Eagle"
Condo-to-Rental Fort Greene Development Now 100% Leased. Softening Market Creates High-End Units
By Linda Collins — FORT GREENE — The Ideal Properties Group reports it has completely rented a Fort Greene residential development at 364 Myrtle Ave., near Adelphi St., known as The Myrtle Avenue Residences.
According to Aleksandra Scepanovic, managing director of Ideal, the lease for the last unit was signed in January..."
2/5/2009 | Source: "The Real Deal"
Ideal Properties Group launches iPhone Web site
"Ideal Properties Group has launched a Web site specifically for viewing on Apple's iPhone. IPhone users will be automatically redirected to the Web site when they access the group's regular site, www.idealpropertiesgroup.com.
The iPhone site, onthego.idealpropertiesgroup.com, will allow people to search for residential rentals and sales, and commercial leasing properties in Downtown Brooklyn right from their hand..."
2/2/2009 | Source: "The Real Deal"
Manhattan rental weakness spreads
"... Ideal Properties, which rents apartments in numerous brownstone Brooklyn neighborhoods from Brooklyn Heights to Windsor Terrace, logged a whopping 54 percent increase in the number of one-bedroom apartments available in those neighborhoods in the fourth quarter of 2008 as compared to the same period in 2007.
In fact, the company's data showed an increase in inventory for all unit types: There were 13 percent more studios available in the fourth quarter of 2008 than a year before; 53 percent more two-bedrooms..."
1/29/2009 | Source: "The Real Deal"
New Residential Developments: Leasing Update
"Fort Greene. 364 Myrtle Avenue: All of the units at the three-unit, four-story building were rented as of early January. Amenities include storage space, floor-to-ceiling windows, private balconies and climate-controlled living areas. Ideal Properties Group is the exclusive rental agent..."
1/14/2009 | Source: "Brokers Weekly"
Renters chase no fee apartments in Brooklyn Heights, Fort Greene
"By Linda Barr O’Flanagan — Renters chasing a bargain zeroed in on Brooklyn Heights and Fort Greene, according to a new report from Ideal Properties Group.
According to the report ‘Brownstone Brooklyn’ — which covers Boerum Hill, Brooklyn Heights, Carroll Gardens, Clinton Hill, Cobble Hill, Fort Greene, Gowanus, Park Slope, Prospect Heights and Windsor Terrace — the economic downturn sent renters chasing no fee apartments in the two popular borough neighborhoods..."
1/13/2009 | Source: "The New York Observer"
"By Oliver Haydock — ... LAST WEEK, Ideal Properties Group, a Brooklyn-based real estate company specializing in commercial and residential leasing, released a year-end rental market report for brownstone Brooklyn... that showed a surprising resiliency. While the inventory rates crept up in the fourth quarter of 2008 compared to the same period in 2007, rentals maintained their value, for the most part..."
1/6/2009 | Source: "Curbed"
Good News: Brooklyn Rental Market Holding up... So Far
"For anyone looking for some good news amidst all that Manhattan doom and gloom, we have four words: Look to Brownstone Brooklyn. A report released today by Ideal Properties Group shows some growth in empty apartments and some modest decreases in rents for certain sized apartments, but also some increases in others..."
1/6/2009 | Source: "Brownstoner"
Residential Rents in Brownstone Brooklyn Receding
"After ramping up in the spring and summer, residential rents in Brownstone Brooklyn began to ease in October and continued to decline through the end of the year. That's the big take-away from Ideal Properties' year-end report..."
12/30/2008 | Source: "F****d in Park Slope"
Apparently We Gotta Throw Down with Fort Greene Now
"According to this handy lil chart, apparently peeps wanna live there just as much as they wanna live here. Ideal Properties Group claims "for the first time in 2008, an almost equal number of tenants considered Fort Greene as did Park Slope..."
12/29/2008 | Source: "The Real Deal"
Brooklyn renters increasingly interested in Fort Greene
"In the fourth quarter, Fort Greene received 31 percent of inquiries from prospective renters, putting it second after Park Slope on the list of areas in downtown Brooklyn attracting tenants, according to a report released today by Brooklyn-based residential and commercial firm Ideal Properties Group. In the third quarter, only 11 percent of prospective renters looked in Fort Greene..."
12/12/2008 | Source: "Brooklyn Daily Eagle"
"GOWANUS — Digital Plus Group, a full service graphic and reproduction house, has leased the 8,500-square-foot available space at 411 Third Ave. in Gowanus. Maria Sartori-Spencer, of Ideal Properties Group LLC, a Brooklyn-based real estate brokerage specializing in both residential an commercial rentals and leasing, handled the negotiations..."
12/9/2008 | Source: "Real Estate Journal"
"Digital Plus Group, a full service graphic and reproduction house, has leased the 8,500-square-foot available space at 411 Third Ave, in the neighborhood of Gowanus. Maria Sartori-Spencer, of Ideal Properties Group LLC, handled the negotiations... With two offices and 34 agents specializing in residential rental and commercial leasing, Ideal Properties Group is Brownstone Brooklyn's rental and leasing real estate broker..."
12/4/2008 | Source: "Brooklyn Daily Eagle"
Brooklyn SPACE | The Clermont Now Offers Rentals
"FORT GREENE — Bowing to the current state of the real estate market, the developers of a brand new residential building in Fort Greene have opted to offer the units as rentals instead of condominiums. The 52-unit building, a project of Ideal Properties Group, is at 150 Clermont Ave., corner of Clermont and Myrtle avenues, and is being offered with no fee to tenants, according to Lea Zawatski, who is in charge of managing the project for the Brooklyn-based Ideal Properties Group....."
12/3/2008 | Source: "Real Estate Weekly"
"Digital Plus Group has leased the 8,500 s/f space at 411 Third Avenue in Brooklyn's neighborhood of Gowanus. Maria Sartori-Spencer, of Ideal Properties Group LLC, handled the negotiations. Digital Plus Group's Gowanus location joins the firm's existing Manhattan showroom..."
11/03/2008 | Source: "The Real Deal"
Who's moving to Downtown Brooklyn?
A report by Ideal Properties Group looked at new renters in Downtown Brooklyn in the third quarter of 2008. The average age of people who moved to Downtown Brooklyn was 29.5 years old, and 52 percent of the new renters were women. The average income was $72,342 a year, and the average rent paid was $2,592. In the report, Downtown Brooklyn is broadly defined...
10/28/2008 | Source: "Brooklyn Daily Eagle"
Space TALK | Ideal Properties Opens Second Brooklyn Office
Despite the current real estate market slowdown, one Brooklyn brokerage — Ideal Properties Group LLC — is expanding and opening a second office location. “In today’s stagnant waters of Brooklyn’s real estate, Ideal Properties Group continues an unprecedented growth, seemingly oblivious to local real estate businesses’ pessimistic predictions, and looming cutbacks,” said Aleksandra Scepanovic, managing director..."
10/27/2008 | Source: "The Real Deal"
Clermont rental prices revealed
"As The Real Deal reported last month, the Clermont, at 375 Myrtle Avenue in Fort Greene, is going rental. Monthly rents for one-bedroom units are listed between $2,100 and $2,200, two-bedroom units are between $2,800 and $3,500, and three-bedroom units are at $3,650.
The 52-unit building changed its strategy after only eight units went to contract since sales started there last February. Corcoran is no longer selling the units, and Ideal Properties is the new exclusive broker for the development."
10/17/2008 | Source: "Brooklyn Daily Eagle"
Space TALK | Oblivious to Slowdown, RE Firm Opens Second Bklyn Office
PARK SLOPE — Ideal Properties Group LLC, obviously ignoring the market slowdown, has opened its second office in Brooklyn. The new office, on Park Slope’s Seventh Avenue, just underwent a complete facelift prior to opening on Oct. 1. “In today’s stagnant waters of Brooklyn’s real estate, Ideal Properties Group LLC continues an unprecedented growth, seemingly oblivious to local real estate businesses’ pessimistic predictions and looming cutbacks,” said a company spokesperson. The fairly young real estate company, which provides both residential and commercial services, and services both rental and sales accounts in Downtown Brooklyn, celebrated its one-year anniversary in April. At the time, the firm, based in Gowanus, was home to three agents, now the sales force has swelled to 30..."
10/08/2008 | Source: "Brooklyn Daily Eagle"
More Out-of-Staters Looking to Rent in Downtown Brooklyn Neighborhoods, Report States
DOWNTOWN BROOKLYN — There is continued interest by out-of-staters looking to rent apartments in Downtown Brooklyn neighborhoods, according to a report released this week by Ideal Properties Group. The Brooklyn-based real estate brokerage firm specializing in residential and commercial rentals, reports that with a full 10 percent stronger in numbers in the second quarter of 2008, out-of-state residents are now the second highest source of incoming tenants..."
10/07/2008 | Source: "The Real Deal"
More Brooklyn renters from out of state, report says
"The number of incoming Brooklyn home hunters from outside of New York State increased over previous quarters, according to a third-quarter Downtown Brooklyn report looking at prospective renters. More would-be renters were looking to move to Brooklyn from out of state in the third quarter than in previous quarters, the report from Ideal Properties Group, a small, local residential and commercial firm, found. Twenty-six percent of Brooklyn apartment hunters in the third quarter were from out of state, compared to 20 percent in the second quarter. Of the 26 percent of out-of-state apartment seekers, 23 percent were from New Jersey, 12 percent from Massachusetts, and 12 percent were from California. Forty-two percent of people looking to rent in Brooklyn..."
10/07/2008 | Source: "Curbed"
Brooklyn Renters Are From Jersey
"The number of people renting in Brooklyn who come from other places is increasing, per a report from the Ideal Properties Group. Twenty-six percent of Brooklyn apartment hunters in the third quarter were from out of state. Of those, 23 percent were from New Jersey, 12 percent from Massachusetts and 12 percent were from California..."
10/01/2008 | Source: "Brownstoner"
Streetlevel: New Realty Office on 7th Avenue?
"Brown craft paper covers the windows of the former fabric store on 7th Avenue and Berkeley Place in Park Slope, and a tipster tells us when the paper comes down it will be... a real estate office..."
7/11/2008 | Source: "Park Slope Courier"
"With out-of-state tenant activity on the rise, Brooklynites continue to rent in their borough. Statistical analysis of this quarter's Client Registration Forms (collected by Ideal Properties Group LLC) reveals the geographic profile of residential rental clientele in downtown Brooklyn. Cross-referenced with actual rental information, the data provides a glimpse into the otherwise elusive relationship between apartments looked at and apartments rented..."
6/23/2008 | Source: "Brooklyn Daily Eagle"
"BROOKLYN — Last week, we were able, for the first time, to report some of the data about who are moving into Downtown Brooklyn as renters, thanks to the Ideal Properties Group, a relatively new Brooklyn firm.
The same day, the perky New York Observer reported on some IRS figures that included both renters and buyers who had moved to Brooklyn. According to this report, some 3,700 Manhattanites moved to Brooklyn in 2006 and 2007, the most in any two-year period since this kind of information has been recorded.
The focus of the story was that a lot of folks are crossing the river for reasons other than price. Basic prices for rentals and sales are beginning to reach parity between the two boroughs.
For 30 years, price and convenience were dominant factors. The shock of living in Brooklyn was balanced by more money being in your pockets rather than someone else’s. The revolution on Smith Street, for one, took place because of these people coming to town..."
6/18/2008 | Source: "Brownstoner"
"More fun with demographics! The average brownstone Brooklyn renter in the first quarter of this year was a twentysomething artsy freelancer who makes $50,000 a year, says the Eagle. The profile is based on data from a firm called Ideal Properties Group. More: 33 percent of new Brooklyn renters were in the entertainment business, 24 percent in art, design and architecture, 10 percent in legal work..."
6/17/2008 | Source: "Brooklyn Daily Eagle"
As Brooklyn Grows, More People — And Young Ones — Are Renting
"BROOKLYN — The building of a new Brooklyn continues, mostly with places for people to live. Because of the sagging economy, folks looking for living space are beginning to concentrate on renting rather that buying.
Thanks to Ideal Properties Group LLC, a Brooklyn-based firm, we know a lot about these new renters. This firm has issued a statistical report on who is renting where in the downtown communities, including Park Slope and Windsor Terrace.
Here is a profile of a kind of person who moved into one of nine communities in the first quarter of this year. (Those communities are Boerum Hill, Brooklyn Heights, Carroll Gardens, Clinton Hill, Cobble Hill, Prospect Heights, Park Slope and Windsor Terrace.)
That typical tenant is 21 to 25 years old, is one half of a couple (roommate or family), has lived in Brooklyn before, works freelance in an entertainment- or arts-related industry, makes $50,000 a year and needs no guarantor to be approved for an apartment.
(Other demographic reports have shown over the years that renters tend to be younger than buyers, for obvious reasons, which helps to explain the relative youth of this profile.)
Perhaps the most surprising result of this report is the shift in where people are coming from. New renters have usually been from Manhattan, but that is changing. In the first quarter of 2006, 53 percent of the renters came from Manhattan, but that dropped to 20 percent in the first quarter of 2007 and edged up to only 24 percent in this past first quarter.
People already living in Brooklyn constituted 61 percent of the new renters in the first quarter of this year.
Youth was busting out all over in that quarter — 93 percent of those renting then were from 21 to 35 years old, and 42 percent of the total were between 21 and 25.
Fully 80 percent of those renting were couples or roommates. This shot up from the 56 percent who rented in the fourth quarter of 2007...."
